About Vital Ice

Elevate Your Recovery, Transform Your Life

Welcome to the ultimate destination for fitness enthusiasts and wellness seekers in San Francisco. We’re not just about cold plunges—we’re about creating a community where recovery meets connection, and wellness meets innovation. Whether you’re chasing peak performance or seeking a mindful reset, our space is designed to inspire, invigorate, and bring like-minded individuals together.

Our Story

Sean, Stephen, & Barry, passionate fitness enthusiasts, know firsthand how essential recovery is for both the body and mind. After a grueling workout, they craved a cold plunge—but realized the city lacked accessible, community-driven options. That frustration turned into motivation, and an idea was born: to create a haven where people could recharge, reconnect, and embrace the power of intentional recovery, together.

Our Purpose

We’re here to redefine what it means to take care of yourself. Through our cold plunge and sauna experiences, we aim to empower you to prioritize recovery and self-care as integral parts of your wellness journey. This is more than a business—it’s a movement to make recovery as celebrated as the workout itself.

Our Vision

Imagine a place where pushing limits and finding balance go hand-in-hand. We’re on a mission to become San Francisco’s go-to hub for recovery and community. Here, fitness enthusiasts of all levels can connect, recover, and thrive together.

Our Values

Wellness: Recovery isn’t optional—it’s essential. We’re here to make it accessible, enjoyable, and impactful.
Community: We’re stronger together. Our space is built for connection and shared goals.
Innovation: Elevating the recovery experience with cutting-edge methods and spaces.
Sustainability: Caring for the planet as much as we care for our community.

Join Us

Step into a space that’s designed with your recovery in mind. Whether you’re here for the cold plunge, the sauna, or the community, you’ll find an experience that transforms your approach to wellness. Ready to elevate your recovery game? Let’s dive in.